Cross I U Brand

Tad W Perryman

Principal / Owner

Tad’s specialties include strategic business planning, strategic marketing and positioning, operations and cross functional team management, market research and consumer insights, sales analysis and forecasting, and promotional partnerships. In addition, his experience with marketing has extended from traditional media planning to new forms of technology and digital media as the foundation of reaching consumers with a brand story and opportunities for driving sales. Recently, Tad has focused on in-bound marketing techniques, content marketing management and influencer marketing strategies.

In addition to +IU Brand, Tad is Chief Marketing Officer on the founding team for the start-up Pullbutton, Inc., a mobile-first app for buying and selling goods and services on-demand. He has also served as advisor to PassBee Media, Inc., and was senior partner at Moroch Partners advertising agency, where he managed teams for Western Union Financial Services, McDonald’s, Monster.com among others while serving agency leadership in innovation, operations, BI-analytics and client relationship management. He began his career in advertising at Tracy-Locke advertising where he managed Pizza Hut and Pepsi brand accounts.

Tad earned his B.A. in advertising and public relations and a B.A. in studio art from Oklahoma City University. He also has his M.S. in advertising (Integrated Marketing Communications) from Northwestern University, Medill School of Journalism. He is an active member of the American Advertising Federation, American Marketing Association and is a citizen of the Chickasaw Nation. He has served many years as a local mentor for Kappa Sigma fraternity and as a North Texas area representative for Oklahoma City University Alumni Board. He’s past president of Helping Hands and served on the Board of Directors of The Family Place. He has volunteered as a judge for AAF NSAC and many years for the Web Marketing Association, WebAwards. He has appeared as a panelist, speaker and on-air guest for local and nationally syndicated radio, television and media outlets, and at advertising/marketing conferences.