The CrossIU brand has modernized to meet today's challenges of "brand" recognition. A little different than the irons used 125 years ago, the principles are the same: Create a mark. Tell your story. Be sure your neighbors know who owns it.
If you are looking for help developing a brand or strategic business plan and activating them across marketing, advertising and social media outlets, +IU BRAND can help. Over 20 years of experience working on Fortune 500 brands, local businesses, start-ups and new business ventures can be applied to your situation to help you find success. Every situation is different. Experience helps get past the blank page - or mind numbing chaos - to get to quicker decisions for lasting impact. We don't believe in cookie-cutter planning, but each company and situation is unique. So we treat you that way.
We can start at the beginning – naming, brand creation, product differentiation – or we can build upon your existing program to innovate and refresh corporate initiatives. We are a consultancy and an execution company. Utilizing a strong network of executive entrepreneurs across every discipline, we put together a team that meets your needs. Whether you have a single project need, or require more sustained branding support, we can align the expectations and costs to your situation.
