Which comes first - the brand or branding?
The proverbial question of understanding the order of life. In marketing, the same question is always asked and debated by the academicians. Is a brand created prior to launch or is the brand developed as the consumer interacts with it?
I believe the truth lies somewhere in the middle. Each must have a beginning, with a clear direction.
It is important to have a solid foundation of messaging and branding before you launch. Manage and guide the developing brand as it grows. Finally, keep refining your message to complete the perceptions of your brand.
When you need to establish your brand, or course correct, consider the collaborative group at +IU Brand.
